Even equally the Ignite conference was going on, the CEO of Microsoft, Satya Nadella, spoke almost his ambitious plans for cloud computing together with almost the border they take away hold over other cloud computing service providers inwards the field. He disclosed few notable points inwards an interview to “The Fortune” that I volition beak almost inwards this post.
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According to Satya Nadella, Amazon Web Services together with Google stand upward no take away a opportunity inwards the contest when it comes to Microsoft. He said only Microsoft has the capability to add together servers to cloud: something that Amazon together with Google can’t together with won’t do. IBM, though inwards manufacturing servers, cannot compete with Microsoft equally the latter has already construct upward a huge base of operations for Microsoft Azure, 1 of the most trusted cloud platforms from Microsoft.
Nadella says that they take away hold the server together with that volition aid them inwards amend assisting the clients inwards carrying out their cloud computing needs. He is land referring to hybrid clouds when he talks almost providing servers inwards add-on to cloud. The cloud is Microsoft Azure, running on Microsoft’s servers piece the “servers” that Nadella points out are the local clouds (running Windows Server OS) that the clients locomote at their premises or elsewhere – accessible only to the companies that built them. The powerfulness to transfer files together with information betwixt Microsoft Public cloud together with local clouds running Windows Server gives them an border over others inwards cloud computing. The futurity of cloud computing is Microsoft, if nosotros are to believe Satya Nadella.
The 3 leaders inwards the land of cloud computing are Amazon, Microsoft together with Google, with IBM together with Salesforce trailing behind. There were speculations that Microsoft would purchase Salesforce to farther kill the contest but it backed upward for unknown reasons.
While Amazon together with Google are non pretty much into the hybrid cloud business, Satya Nadella takes pride inwards maxim that the traditional servers are the cloak-and-dagger that gives the company, an border over the competitors. This is something that other companies can’t copy without infringing patent of Microsoft’s hybrid cloud model i.e., without implementing Windows Server on their machines.
The fellowship is investing aggressively inwards its cloud computing platform named Azure. In Satya Nadella’s ain words:
“We right away take away hold the powerfulness to necktie together the cloud together with the server. That is a real unique capability that nosotros have. So who am I competing with? Amazon has no capability to compete there. They don’t take away hold a server. Nor does Google. Oracle doesn’t take away hold the equivalent capability. So those are the places where nosotros desire to actually excel”
There are companies similar IBM etc. but they cannot attract equally many clients because they started besides late. HP besides ventured into world cloud but gave upward after a brusque while, maxim cloud is non their specialty. IBM is persisting together with mightiness assemble or so clients but it is nowhere close Microsoft when it comes to the contest inwards cloud computing.
Recently, Microsoft announced Azure Stack, a characteristic inwards the Windows Server that would permit clients run the same form of platform inwards their local information centers equally they would inwards the Azure platform. It was a bold movement but it does delight their clients equally they tin implement the ikon of Azure on their local cloud platforms. With Azure Stack, it becomes easier to write programs that would run on both Azure together with local clouds, running Windows Server, without whatever conflicts.
In short, Microsoft is betting on its server software to furnish amend hybrid clouds that volition locomote the futurity of cloud computing. While world clouds are most used, many enterprises snuff it for hybrid clouds for their operations. Normally, they would purpose world clouds for trifle tasks piece employing ain clouds for real time tasks. It is non that world clouds cannot furnish real time services but the companies create non desire to accept risk. For example, if a fellowship policy states that information should locomote maintained for 10 years, they volition purpose world cloud for storage of such information piece employing someone clouds for other operations. That’s but an example. Real footing scenarios allows companies using Azure to create to a greater extent than than but shop information on cloud.
Satya Nadella farther added that he does non mean value that the server software is traditional or legacy. Rather, he thinks of it equally a cloak-and-dagger border for the cloud services that volition aid Microsoft inwards putting upward with companies’ needs of someone together with hybrid clouds. As most companies prefer hybrid clouds, having similar applications that tin bargain with both world together with someone clouds is to a greater extent than viable together with attractive equally it saves fourth dimension together with coin alongside other toll factors.
Nadella points out that neither Amazon nor Google take away hold company software for cloud servers together with equally such, they are express to providing world clouds. Though Amazon does offering hybrid clouds, the remain of functioning won’t locomote in that location equally unlike apps volition take away hold to locomote developed for world together with someone clouds. That is a negative indicate together with hence, he believes they are non fifty-fifty inwards the contest for the futurity of cloud computing. Not inwards contest with Microsoft, at least. He does admit IBM equally the closest contender to Microsoft Azure but since it has started besides belatedly together with since Microsoft has been dealing with businesses for long, Microsoft has an border over IBM too.
Even for companies that desire alone someone clouds, Microsoft is able to cater the services using its server software – on cloud, on mobile together with on whatever other practical devices. While Nadella acknowledges that others mightiness succeed – equally with the previous generations – having ain server offers an border to Microsoft when it comes to the futurity of cloud computing together with contest alongside service providers.
He also talked of integration of Windows into the cloud:
“Windows is real much business office of the cloud. But 1 of the primal things I believe is, it’s non but almost 1 device. When I say “mobile first” or “cloud first,” to me it’s almost the mobility of the app or the experience, non the mobility of the device. And if you lot believe that, together with so the command plane is actually the cloud”
When people are logged into Windows operating organisation (Windows 8.1 together with later on OS), they volition also locomote automatically logged into the cloud together with that is how they are integrated. Likewise, Office software besides provides online integration. Nadella also stated that people using Enterprise Mobility Suite tin care security, identity, devices, together with information loss protection across platforms similar Android, iOS together with Windows. He says it is a unique capability that is available only with Microsoft.
Source: https://www.thewindowsclub.com/
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